![]() ![]() Necessary cookies are absolutely essential for the website to function properly. Appreciated by both men and women, Prosecco DOC is increasingly celebrated during the great moments of our lives. These versatile characteristics make it perfect for exploring new horizons of gastronomic cuisines from around the world. A regular source of inspiration for new cocktails, from aperitifs to desserts, the bubbles of Prosecco DOC compliment a variety of dishes. Lightness, liveliness, floral and fruity aromas, balance between sweet and sour, olfactory elegance and moderate alcohol are all key aspects to the continued commercial success of Prosecco DOC and Prosecco DOC Rosé. ![]() Prosecco DOC has built its legacy and identity by embracing its territory’s history and traditions, working tirelessly to find appropriate community engagement activities in the arenas of oenogastronomy, art, culture, history, cinema, design and sport. The wine boasts 24.450 hectares of vineyards, 11.609 grape growers, 1.169 winemakers and 347 sparkling wine houses for a yearly total production of 500 million of bottles and a turnover of 2.4 billion of euro. The Prosecco DOC Consortium works diligently to promote and protect the uniqueness of DOC denomination. They have even previously given out free pizza, clothing, and taxi rides home for bartenders.A representation of Italian excellence Prosecco DOC boasts a distinct territory, stretching between Veneto and Friuli-Venezia Giulia rich in tradition with a favourable climate that gives the Glera grapes unique elegance, balance, and contemporary flair. The brand also partners with other organizations to set up special events, competitions and holds voting competitions to find the nation’s best bartender. Sailor Jerry has also been petitioning to have this day declared as a paid leave for bartenders. They specifically chose early December as Thanksgiving and New Year’s Eve are some of the busiest times for bartenders, and so are Fridays. Sailor Jerry Rum founded Bartender Appreciation Day to honor all the people in this profession. Bartending schools opened up, and more people began choosing bartending as a career. Once prohibition was overturned, bars and cocktail lounges came up all over the U.S. The gin and tonic was one such invention that came about during the Prohibition Era. Back in the American speakeasies, new drinks and cocktails were being invented. Hotels like the Savoy in London and the Ritz in Paris became hotspots for cocktails their bars served up delicious new concoctions all the time. American drinkers that missed their old haunts visited these places with such frequency that ‘American bars’ came up across these cities. Bartenders found other professions or migrated to big cities like London and Paris. The 20th century saw prohibition outlaw sale, consumption, production, and transportation of alcohol in the U.S., and the nation’s famous bars were replaced by illegal speakeasies. Reportedly, Jerry Thomas, a famous bartender during those times, earned more than the then Vice President of the U.S. This became a respectable profession across the country and was even one of the highest-paying. The 19th century brought many changes to the bartending scene in America. ![]() As colonization increased, bartenders began appearing in the New World. Over the years, taverns and the like established themselves as important places for writers and professionals to conduct their business, and bartenders gained higher social statuses. Since alcohol was frowned upon during the early ages, the profession had an unfavorable reputation. Bartenders were usually alehouse owners or innkeepers (male or female) and would produce their own liquor. These guys worked through the centuries, commonly called ‘innkeepers’ in the 15th century (in Europe). Just kidding! But they did exist in ancient Greece and Rome, working in public drinking houses, which doubled as social gathering places. This profession goes back to ancient times when the dinosaurs roamed the earth. ![]()
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